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2022 is here! With another year ahead, SandyBlue will continue to be a leader in the Algarve villa rental space. We like to share insights with property owners in the Algarve, showing how our Algarve property management services are helping our current owner portfolio. Our articles in the Portugal Resident gives us the perfect platform for these insights. Here is the place to find all of our articles in 2022.
When it comes to the villa rental market in the Algarve, 2022 will be the year to really make your villa stand out from the crowd. Across many industries, not just travel, we are seeing new and innovative marketing techniques that capture the attention of consumers across the world.
At SandyBlue, we have always tapped into the power of marketing strategy. Every villa we have in our portfolio is unique, which means utilising different channels in different ways is key to our strategy. Deep dive analysis of previous marketing performance is a great way to identify your villa successes and areas where it can gain even more attention.
With a new year upon us, it’s good to look back and see what a great year it was for the Algarve’s villa rental space. With these positives in mind, we can proceed into 2022 with fresh ideas and hope for a fantastic year ahead.
It hasn’t been an easy year for travel. With restrictions enforced suddenly at different times throughout 2020 and 2021, tourists were never quite sure where they stood. However, it is a testament to the Algarve that they rushed back as soon as they could. We wanted to share some insights from the year gone by and how these lay a solid foundation for a successful 2022.
Throughout 2021, the rise of the ‘staycation’ for Portuguese nationals was a very notable trend. While this market would usually travel outside of Portugal, the pandemic obviously saw this change. As travel confidence slowly returned, SandyBlue still predicted that this trend would continue.
Recent figures show that it has, with more Portuguese than ever before looking for a luxury stay in the Algarve’s Golden Triangle. With special holidays like Easter on the approach, it’s a great time for villa owners in the area to attract these guests for quick getaways or a full holiday in the sun.
Towards the end of 2021, SandyBlue witnessed an unprecedented demand for villa holidays in the Algarve. This demand came from many markets across the world, with enquiries up 22%, bookings up by 36% and average booking values up by a whopping 32%.
Now is the time to invest in your property. Doing so will be key in maximising rental values and occupancy in the summer of 2022. At SandyBlue, our thorough property management services allow us to make these suggestions to our owner partners.
Like with many sun holiday destinations, July and August really are the peak season here in the Algarve. The sun is at its hottest, the beaches are busy, and all of the restaurants are busy preparing the finest food. While guest enquiries for these months remain high, more and more guests are travelling at different times of the year. Often referred to as ‘shoulder seasons’, they are definitely rising in popularity.
At SandyBlue, we have always recognised the demand for holidays outside of the usual peak months. Whatever time of year it is, we know people will have a good time and enjoy what the Algarve has to offer in different ways.
2022 will be the year for really meeting guest expectations. Furthermore, with travel fully back on the map, guests will be searching high and low for the perfect getaway. So, by meeting the expectations of guests, you will, in turn, attract new tourists.
How? By embracing the importance of feedback from your guests! At SandyBlue, we understand how important it is to be attentive to guests’ needs. It allows villa owners to create a villa experience people will want to talk about and return to.
Knowing countless property owners throughout the Algarve, the SandyBlue team understands how much care goes into them. They become a second home, where many new memories are made.
When it’s time to launch the property for holiday rentals, there are important steps to take to ensure success. At SandyBlue, we like to call this ‘launch marketing’. Owners taking their first steps into the Algarve villa rental market should know there are many other villas already attracting guests. So, here’s what to do to get your villa or apartment on the map and accommodate guests for years to come.
Stay tuned for more articles throughout the year!
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