Celebrating villa rental success in the Algarve!
The travel industry is always changing - particularly in the last three years. New trends and new challenges mean companies in the industry must consistently adapt and innovate.
As a leading villa rental agency in the Algarve’s Golden Triangle, SandyBlue has managed to do just that. Our company statistics alone demonstrate the dedication it takes to bring the Algarve’s tourism offering to a whole new level.
SandyBlue's villa rental growth in 2023
So, how have we adapted and continued to shine in a competitive market? First, adopting world-class sales technologies has dramatically increased efficiency and trading success. With better tools, the team can focus on being more proactive and strategise in a clearer way. From June 2023, we have seen sales increase by 40% compared to 2022. The sales team, along with guest services, have focused on a better customer journey that led to better conversion rates.
On average, our reservations team has managed to achieve a 30% conversion rate which is significantly higher than the industry average. In the super peak season, we saw over 85% occupancy in July and over 95% in August across our portfolio of exclusive properties.
With more ways to digest content, reaching customers online is no easy task. With a growing social presence, our email marketing also shatters industry benchmarks. Email open rates are an average of 44%, where the benchmark is 20% in the travel industry. Meanwhile, click rates are 5% higher than the industry average. It shows how relatable and consistent communication builds unbeatable trust.
More success ahead
All of this does not only show promise for the villa rental space but for tourism in the Algarve as a whole. With a focus on 2024 already underway, and attracting customers to enjoy an Autumn break, the success can only continue. We highly encourage villa owners to reach out to SandyBlue for a free rental projection to make the most of this ever-increasing demand.